Joining the project at the UI stage, I took on the challenge of designing an intuitive and visually engaging interface for this large-scale, high-impact initiative. While the structure was already defined, my role was to refine and enhance the user experience through a well-crafted design system and a strong digital visual identity. These elements ensured consistency across the website and provided a foundation for expanding the platform with additional pages in the future.
The visual concept reinforces the core mission of blood donation - each page features lines that cross from beginning to end, symbolizing the unseen connection between strangers who help each other by donating blood. To bring the design to life, I also prototyped interactions and introduced subtle micro-animations . All of this was made possible by working hand in hand with the amazing team at Noto Project, ensuring a seamless collaboration that brought the vision to life.
