I designed Mucha's user-centric and fully responsive experience from the ground up. The project began with a user flow workshop, refining the journey to ensure a seamless process. After an SEO audit, I structured the site architecture, defining all necessary pages.
I then created interactive wireframes, validating each step with stakeholders and the development team. The final UI design was inspired by early 2000s online games, incorporating playful textures, heart icons, animations, and lively interactions to make the digital gifting experience warm, engaging, and intuitive.
